Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle Elster: The Benefits and Complexities Of Market Research We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…
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In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. Pouyan Salehi: The Technologies That Are Driving Sales Performance But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. But Should Beįor almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe.
Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To. so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video… Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts.
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life.
Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. In this Martech Zone Interview, we speak to Mark Schaefer.
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Lately is a social media AI content management…Ĭumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds We discuss how artificial intelligence is helping to drive organizations' content marketing results. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (). Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing
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